{"id":8174,"date":"2019-01-09T10:00:34","date_gmt":"2019-01-09T10:00:34","guid":{"rendered":"http:\/\/digitallaw-data.thememountdemo.com\/?p=8174"},"modified":"2020-12-26T21:20:33","modified_gmt":"2020-12-26T21:20:33","slug":"marka-e-biznesit-tuaj-rendesia-e-regjistrimit-te-saj","status":"publish","type":"post","link":"https:\/\/shp.al\/en\/marka-e-biznesit-tuaj-rendesia-e-regjistrimit-te-saj\/","title":{"rendered":"Marka e biznesit tuaj, r\u00ebnd\u00ebsia e regjistrimit t\u00eb saj"},"content":{"rendered":"<p style=\"text-align: right;\"><strong>Nga:<br><\/strong><strong>&nbsp;Avokat Xhulio Doko<\/strong><\/p>\n<p style=\"text-align: justify;\">Sipas t\u00eb dh\u00ebnave dhe analizave m\u00eb t\u00eb p\u00ebrdit\u00ebsuara n\u00eb lidhje me fakor\u00ebt q\u00eb ndikojn\u00eb n\u00eb luhatjen e sjelljes konsumatore, \u00ebsht\u00eb v\u00ebrtetuar se Marka Tregtare (brand-i) i nj\u00eb biznesi t\u00eb caktuar ka nj\u00eb impakt t\u00eb pamohuesh\u00ebm n\u00eb rritjen e vendimeve t\u00eb konsumator\u00ebve p\u00ebr t\u00eb marr\u00eb produket ose sh\u00ebrbimet t\u00eb sh\u00ebnuara n\u00ebn emrin e nj\u00eb marke t\u00eb caktuar.<\/p>\n<p style=\"text-align: justify;\">Marka tregtare (trademark) \u00ebsht\u00eb nj\u00eb nd\u00ebr elementet kryesore identifikues p\u00ebr nj\u00eb subjekt tregtar i cili kryen veprimtari biznesi t\u00eb \u00e7dolloji, e sidomos p\u00ebr ato subjekte t\u00eb cil\u00ebt operojn\u00eb n\u00eb fush\u00ebn e tregtis\u00eb dhe sh\u00ebrbimeve. Marka mund t\u00eb jet\u00eb nj\u00eb fjal\u00eb ose kombinim fjal\u00ebsh (psh. emri biznesit tuaj), logo, simbol, slogan, figur\u00eb, kombinim ngjyrash e drit\u00ebhijesh ose \u00e7do mjet tjet\u00ebr, i cili sh\u00ebrben p\u00ebr t\u00eb dalluar produktet\/sh\u00ebrbimet e nj\u00eb biznesi nga produktet\/sh\u00ebrbimet e ngjashme q\u00eb ofron nj\u00eb biznes tjet\u00ebr.<\/p>\n<p style=\"text-align: justify;\">Legjislacioni shqiptar, e konkretisht Ligji nr. 9947\/2008 \u201cP\u00ebr Pron\u00ebsin\u00eb Industriale\u201d i ndryshuar, mund\u00ebson q\u00eb emri i nj\u00eb biznesi t\u00eb caktuar t\u00eb regjistrohet si mark\u00eb n\u00eb Drejtorin\u00eb e P\u00ebrgjithshme t\u00eb Pron\u00ebsis\u00eb Industriale.<\/p>\n<p style=\"text-align: justify;\"><strong>Regjistrimi i mark\u00ebs? I domosdosh\u00ebm p\u00ebr nj\u00eb biznes t\u00eb suksessh\u00ebm.<\/strong><\/p>\n<p style=\"text-align: justify;\">Gjat\u00eb veprimtaris\u00eb tuaj tregtare ju investoni n\u00eb m\u00ebnyr\u00eb t\u00eb vazhdueshme p\u00ebr ti komunikuar konsumatorit vlerat dhe cil\u00ebsit\u00eb e produkteve dhe sh\u00ebrbimeve tuaja, filozofin\u00eb dhe vizionin q\u00eb ju keni. N\u00eb cdo strategji marketingu t\u00eb gjith\u00eb k\u00ebto lloj komponent\u00ebsh ju ia vishni nj\u00eb em\u00ebrtimi ose logoje t\u00eb caktuar, q\u00eb mund t\u00eb jet\u00eb emri i biznesit tuaj apo i nj\u00eb produkti.<\/p>\n<p style=\"text-align: justify;\">Deri n\u00eb k\u00ebt\u00eb pik\u00eb ju i keni edukuar dhe informuar konsumator\u00ebt p\u00ebr vlerat e biznesit dhe produktit tuaj, t\u00eb cil\u00ebt ju shquajn\u00eb nga nj\u00eb num\u00ebr i pakufizuar prodhuesish dhe produktesh t\u00eb tjera. N\u00eb k\u00ebt\u00eb pik\u00eb me t\u00eb drejt\u00eb ju lind pyetja: Po sikur dikush tjet\u00ebr t\u00eb p\u00ebrdori emrin\/logon e biznesit tuaj? M\u00eb lejoni t\u2019ju p\u00ebrgjigjem: Ju thjesht keni investuar n\u00eb ngritjen dhe pasurimin e nj\u00eb konkurenti tuaj.<\/p>\n<p style=\"text-align: justify;\">Shum\u00eb biznese t\u00eb cilat operojn\u00eb n\u00eb treg, edhe pse kan\u00eb nj\u00eb logo\/em\u00ebrtim<\/p>\n<p style=\"text-align: justify;\">(brand) identifikues t\u00eb biznesit t\u00eb tyre, shpesh nuk kryejn\u00eb certifikimin e tyre si marka duke mos i regjistruar ato n\u00eb DPPI. Kjo ndodh p\u00ebr shkak se shum\u00eb prej tyre besojn\u00eb se regjistrimi n\u00eb Qendr\u00ebn Komb\u00ebtare t\u00eb Biznesit n\u00ebn nj\u00eb em\u00ebr t\u00eb caktuar si subjekt tregtar i jep atyre t\u00eb drejt\u00ebn q\u00eb ta p\u00ebrdorin k\u00ebt\u00eb em\u00ebr n\u00eb m\u00ebnyr\u00eb ekskluzive duke ndaluar \u00e7do pal\u00eb t\u00eb tret\u00eb q\u00eb t\u00eb kryej\u00eb veprimtari tregtare n\u00ebn t\u00eb nj\u00ebjtin em\u00ebr (mark\u00eb).<\/p>\n<p style=\"text-align: justify;\">Megjithat\u00eb, ky fakt nuk \u00ebsht\u00eb i v\u00ebrtet\u00eb.<\/p>\n<p style=\"text-align: justify;\">Edhe pse nuk ka ndonj\u00eb detyrim ligjor n\u00eb k\u00ebt\u00eb drejtim, \u00ebsht\u00eb me vler\u00eb q\u00eb logo\/emri i biznesit tuaj t\u00eb regjistrohet si mark\u00eb tregtare n\u00eb Drejtorin\u00eb e P\u00ebrgjithshme t\u00eb Pron\u00ebsis\u00eb Industriale. Vet\u00ebm n\u00ebse kryeni k\u00ebt\u00eb procedur\u00eb, ju mund t\u00eb p\u00ebrdorni t\u00eb gjitha mjetet ligjore p\u00ebr t\u00eb ndaluar p\u00ebrdorimin e paautorizuar t\u00eb emrit\/logos s\u00eb biznesit tuaj nga nj\u00eb subjekt tregtar tjet\u00ebr q\u00eb p\u00ebrpiqet t\u00eb p\u00ebrdor\u00eb emrin e biznesit tuaj n\u00eb treg. N\u00eb k\u00ebt\u00eb rast, ju mund t\u00eb k\u00ebrkoni pran\u00eb organeve komptente dhe gjykat\u00ebs t\u00eb d\u00ebshmp\u00ebrbleheni p\u00ebr p\u00ebrdorimin e paautorizuar t\u00eb emrit t\u00eb biznesit tuaj t\u00eb regjistruar si mark\u00eb n\u00eb DPPI, sipas mbrojtjes ligjore q\u00eb ofron Ligji \u201cP\u00ebr Pron\u00ebsin\u00eb Industriale\u201d p\u00ebr mbrojtjen e markave. Marka \u00ebsht\u00eb e till\u00eb vet\u00ebm n\u00ebse rregjistrohet n\u00eb regjistrin e markave pran\u00eb Drejtoris\u00eb s\u00eb P\u00ebrgjithshme t\u00eb Pron\u00ebsis\u00eb Industriale.<\/p>\n<p style=\"text-align: justify;\"><strong>Cilat jan\u00eb disa nga avantazhet q\u00eb ju ofron regjistrimi i mark\u00ebs tregtare?<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Nj\u00eb mark\u00eb tregtare sh\u00ebnon t\u00eb gjitha produktet dhe sh\u00ebrbimet q\u00eb ju ofroni n\u00ebn emrin e biznesit tuaj dhe asnj\u00eb pal\u00eb e tret\u00eb nuk mund ta p\u00ebrdor\u00eb mark\u00ebn tuaj p\u00ebr t\u00eb identifikuar produktet\/sh\u00ebrbimet e veta t\u00eb ngjashme. N\u00eb k\u00ebt\u00eb m\u00ebnyr\u00eb, produktet\/sh\u00ebrbimet tuaja do t\u00eb evidentohen si unike dhe do t\u00eb diferencohen nga produktet\/sh\u00ebrbimet e tjera identike ose t\u00eb ngjashme n\u00eb treg, duke marr\u00eb k\u00ebshtu nj\u00eb vler\u00eb t\u00eb shtuar.<\/li>\n<li>Marka ofron nj\u00eb mbrojtje t\u00eb dyfisht\u00eb si p\u00ebr biznesin ashtu edhe p\u00ebr konsumator\u00ebt, prandaj regjistrimi i saj \u00ebsht\u00eb nj\u00eb nd\u00ebr faktor\u00ebt ky\u00e7 p\u00ebr t\u00eb nd\u00ebrtuar nj\u00eb kompani t\u00eb suksesshme! Klient\u00ebt tuaj do t\u00eb jen\u00eb t\u00eb mbrojtur dhe do t\u00eb jen\u00eb t\u00eb sigurt\u00eb se n\u00ebse po blejn\u00eb nj\u00eb produkt ose po p\u00ebrdorin nj\u00eb sh\u00ebrbim t\u00eb identifikuar me mark\u00ebn tuaj, k\u00ebto produkte dhe sh\u00ebrbime do t\u00eb jen\u00eb origjinale dhe jo t\u00eb prodhuara nga subjekte t\u00eb tjera n\u00eb treg. N\u00ebse marka juaj \u00ebsht\u00eb e certifikuar, besimi i klient\u00ebve tek produktet dhe sh\u00ebrbimet tuaja do t\u00eb jet\u00eb m\u00eb solid dhe ata do t\u00eb jen\u00eb m\u00eb t\u00eb prirur p\u00ebr t\u2019i bler\u00eb k\u00ebto produkte.<\/li>\n<li>Regjistrimi i mark\u00ebs vlen p\u00ebr t\u00eb gjitha nj\u00ebsit\u00eb\/deg\u00ebt e biznesit q\u00eb ju mund t\u00eb hapni, duke ju ofruar vet\u00ebm ju ekskluzivitetin q\u00eb t\u00eb hapni nj\u00eb nj\u00ebsi sh\u00ebrbimi n\u00ebn nj\u00eb mark\u00eb t\u00eb caktuar dhe duke ndaluar \u00e7do subjekt tjet\u00ebr nga kryerja e nj\u00eb veprimi t\u00eb till\u00eb. Me regjistrimin e mark\u00ebs ju krijoni brand-in tuaj!<\/li>\n<li>Marka tregtare p\u00ebrb\u00ebn nj\u00eb aset t\u00eb ve\u00e7ant\u00eb. N\u00ebse biznesi juaj operon n\u00eb treg n\u00eb m\u00ebnyr\u00eb t\u00eb suksesshme n\u00eb treg kjo p\u00ebrkthehet n\u00eb nj\u00eb vler\u00eb t\u00eb shtuar ekonomike q\u00eb buron nga marka n\u00ebn t\u00eb cil\u00ebn biznesi juaj operon. N\u00ebse marka \u00ebsht\u00eb e regjistruar, ju mund t\u2019ia transferoni at\u00eb nj\u00eb subjekti tjet\u00ebr i cili d\u00ebshiron t\u00eb tregtoj\u00eb n\u00ebn mark\u00ebn tuaj, ose mund t\u2019i jepni atyre t\u00eb drejt\u00ebn e p\u00ebrdorimit t\u00eb saj n\u00eb m\u00ebnyr\u00eb ekskluzive ose jo ekskluzive kundrejt nj\u00eb shp\u00ebrblimi.<\/li>\n<li>Ligji parashikon se marka ka nj\u00eb vlefshm\u00ebri t\u00eb pakufizuar n\u00eb koh\u00eb. Kjo do t\u00eb thot\u00eb q\u00eb n\u00ebse ju regjistroni nj\u00eb logo, em\u00ebrtim ose kombimin tjet\u00ebr si mark\u00eb, ajo do t\u00eb mbetet n\u00eb pron\u00ebsin\u00eb tuaj p\u00ebr nj\u00eb koh\u00ebzgjatje t\u00eb pacaktuar, p\u00ebrve\u00e7 rasteve kur ju vendosni ta shisni at\u00eb.<\/li>\n<li>Regjistrimi i mark\u00ebs ju mbron nga konkurenca e pandershme n\u00eb treg. Mund t\u00eb ndodh\u00eb q\u00eb nj\u00eb subjekt t\u00eb regjistroj\u00eb n\u00eb DPPI nj\u00eb mark\u00eb e cila p\u00ebrdoret nga biznesi juaj, por q\u00eb nuk \u00ebsht\u00eb regjistruar nga ju si e till\u00eb. N\u00eb k\u00ebto raste, subjekti tjet\u00ebr si pasoj\u00eb e mbrojtjes q\u00eb i jep certifikimi i mark\u00ebs mund t\u2019ju ndaloj\u00eb q\u00eb t\u00eb tregtoni dhe t\u00eb ofroni sh\u00ebrbime n\u00ebn mark\u00ebn n\u00eb fjal\u00eb, duke ju shkaktuar nj\u00eb d\u00ebm ekonomik t\u00eb pariparuesh\u00ebm q\u00eb mund t\u00eb sjell\u00eb edhe mbylljen e biznesit tuaj.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Cilat jan\u00eb procedurat ligjore q\u00eb duhen nd\u00ebrmarr\u00eb p\u00ebr regjistrimin e Mark\u00ebs n\u00eb DPPI?<\/strong><\/p>\n<p style=\"text-align: justify;\">Kriteret ligjore, procedurat dhe dokumentacioni i nevojsh\u00ebm p\u00ebr regjistrimin e nj\u00eb marke jan\u00eb t\u00eb p\u00ebrcaktuara nga nj\u00eb kuad\u00ebr ligjor i rregulluar gjer\u00ebsisht, duke filluar nga Ligji nr. 9947\/2008 \u201cP\u00ebr Pron\u00ebsin\u00eb Industriale\u201d, i ndryshuar, si dhe aktet e tjera n\u00ebnligjore t\u00eb miratuara p\u00ebr k\u00ebt\u00eb q\u00ebllim nga ligjv\u00ebn\u00ebsi shqiptar.<\/p>\n<p style=\"text-align: justify;\">Fal\u00eb ekspertiz\u00ebs s\u00eb lart\u00eb dhe eksperienc\u00ebs disa vjecare t\u00eb profesionist\u00ebve t\u00eb <strong>Shehu &amp; Partners<\/strong>, ju mund t\u00eb siguroni konsulenc\u00eb dhe p\u00ebrfaq\u00ebsim ligjor 360 grad\u00eb mbi praktikat q\u00eb lidhen me regjistrimin dhe mbrojtjen e mark\u00ebs. Ndaj mos hezitoni t\u00eb na kontaktoni sipas m\u00ebnyrave tona t\u00eb kontaktit p\u00ebr t\u00eb rezervuar nj\u00eb takim me ekspert\u00ebt tan\u00eb.<\/p>\n\n\n<p class=\"eplus-hkMfTV\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sipas t\u00eb dh\u00ebnave dhe analizave m\u00eb t\u00eb p\u00ebrdit\u00ebsuara n\u00eb lidhje me fakor\u00ebt q\u00eb ndikojn\u00eb n\u00eb luhatjen e sjelljes konsumatore, \u00ebsht\u00eb v\u00ebrtetuar se Marka Tregtare (brand-i) i nj\u00eb biznesi t\u00eb caktuar ka nj\u00eb impakt t\u00eb pamohuesh\u00ebm n\u00eb rritjen e vendimeve t\u00eb konsumator\u00ebve p\u00ebr t\u00eb marr\u00eb produket ose sh\u00ebrbimet t\u00eb sh\u00ebnuara n\u00ebn emrin e nj\u00eb marke t\u00eb caktuar.<\/p>\n","protected":false},"author":1,"featured_media":11779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","footnotes":""},"categories":[126,127],"tags":[73,72],"class_list":["post-8174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mark","category-trademark","tag-mark","tag-trademark"],"featured_image_src":"https:\/\/shp.al\/wp-content\/uploads\/2019\/01\/trademark.jpg","featured_image_src_square":"https:\/\/shp.al\/wp-content\/uploads\/2019\/01\/trademark.jpg","author_info":{"display_name":"Isuf Shehu","author_link":"https:\/\/shp.al\/en\/author\/admin\/"},"_links":{"self":[{"href":"https:\/\/shp.al\/en\/wp-json\/wp\/v2\/posts\/8174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shp.al\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shp.al\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shp.al\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shp.al\/en\/wp-json\/wp\/v2\/comments?post=8174"}],"version-history":[{"count":11,"href":"https:\/\/shp.al\/en\/wp-json\/wp\/v2\/posts\/8174\/revisions"}],"predecessor-version":[{"id":12583,"href":"https:\/\/shp.al\/en\/wp-json\/wp\/v2\/posts\/8174\/revisions\/12583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shp.al\/en\/wp-json\/wp\/v2\/media\/11779"}],"wp:attachment":[{"href":"https:\/\/shp.al\/en\/wp-json\/wp\/v2\/media?parent=8174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shp.al\/en\/wp-json\/wp\/v2\/categories?post=8174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shp.al\/en\/wp-json\/wp\/v2\/tags?post=8174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}